Yusuke Hara (DesignKit) have utilised the laws of visual perception to create a store interior where multiple brands can live alongside each other, whilst retaining their own brand identity. Well thought-out angles create a submersive brand experience for the shopper at many focal points of their journey. I particularly like the idea of a false perspective viewpoint from within the store leading to the window display.

Hara’s hope is that the approach of “scramble perpective” will create brand intersections that give rise to new fashion coordination ideas. For more info see bustler